Saterra St Jean on LinkedIn: A brand’s publicity is defined more by it’s useless absurdity than it’s… (2025)

Negative Publicity is Still PublicityIn our generation, the smartest among us have identified the loopholes in publicity. There was a time when the only model of publicity executed was positive publicity—being seen in a positive light and so on.However, with time, it has been identified that bad news sells faster. Nowadays, many people try to ride on negativity to gain publicity, from spreading negative stories about others to engaging in negative actions to attract attention. While it takes time to gain popularity through good deeds, negative behavior spreads like wildfire.Why waste lots of time building a good name when a little bit of misbehavior can get your name out there quickly?But there is one thing we always forget: negative publicity is still publicity, but the end results of each type of publicity follow different paths. Positive publicity can build a lasting reputation and trust, while negative publicity, though it may provide quick fame, often leads to long-term consequences and reputation damage.Ultimately, the choice of which path to follow in seeking publicity is a reflection of one's values and the legacy one wishes to leave behind.

Negative press can be damaging, but with the right approach, it can be turned around. What’s your go-to strategy for handling negative publicity?#negativepublicity #publicrelations #pressrelease #reputationmanagement #mediastrategy #turningpoint

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🚨 Managing Negative Publicity 🚨Master the art of crisis communication with our latest video guide. Learn how to respond swiftly, stick to the facts, ensure consistent messaging and engage directly with stakeholders to manage negative publicity effectively.📹 Watch now for essential strategies to protect your association's reputation: https://loom.ly/M8gb8ZI#CrisisManagement #PublicRelations #AssociationLeadership #EffectiveCommunication

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Good Publicity Can Make Big Money forYou

I consider this article essential reading for all of my #PR friends, but still interesting regardless of your day-to-day and your feelings on #TaylorSwift and/or her new album :). If you can not access the free link c/o the #WSJ, let me know. Have a great day! #publicrelations #publicist #pressagentry #Swifties #strategyhttps://lnkd.in/ezgipBqv

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Are You Swiping Right On The Right PR Partner In Crime Or A Dud? Dive into the world of PR matchmaking, where finding the right agency is as complex and thrilling as the quest for love. Uncover the secrets to avoiding the duds and discovering your PR soulmate in our latest read!

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It's tough to know how to approach tricky situations with the media.This week, Bill shares why honesty is always the best policy - regardless of the criticism you face. #media #mediatraining #publicspeaking #communicationskills

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We recently shared some insights about utilising the festive period to increase your PR presence rather than ‘winding down’. Hopefully you put a plan into action (and are executing it with fabulous results), but in case you missed it, here are the key headlines to remember for next time. The full post can be found here: https://lnkd.in/ePfaGCfX#franchisePR #PRagency #publicrelations #PRtips #ContentCreation

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Promoters indulging in political jingoism openly, visibly trying to please the establishment is a clear sign of weakness in a business. Look deeper and you will definitely find something shady - be it compliance issue or fading customer interest.Same for entertainers.Never build your business supported by political favours. The day you need political support to stay afloat, know that it’s start of a journey towards the end.

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