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- Key Figures of E-Commerce
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Over the last few years, e-commerce has become an indispensable part of global retail. Like many other industries, buying and selling goods has undergone a substantial transformation following the advent of the internet, and thanks to the ongoing digitalization of modern life, consumers all over the world now profit from the perks of online transactions. As global internet access and adoption rapidly increase, with over five billion internet users worldwide, the number of people making purchases online is ever-increasing. In 2024, retail e-commerce sales are estimated to exceed 6.3 trillion U.S. dollars worldwide, and this figure is expected to reach new heights in the coming years.
E-commerce market leaders
Internet users can choose from various online platforms to browse, compare, and purchase items or services they need. While some websites specifically target B2B (business-to-business) clients, individual consumers are also presented with a vast number of digital possibilities. As of 2023, online marketplaces account for the largest share of online purchases worldwide. Leading the global ranking of online retail websites in terms of traffic is Amazon.
The Seattle-based e-commerce giant that offers e-retail, computing services, consumer electronics, and digital content registered 6.1 billion direct visits to its .com website in December 2023. In terms of gross merchandise value (GMV), however, Amazon ranks third behind Chinese competitors Taobao and Tmall. Both platforms are operated by the Alibaba Group, the leading online commerce provider in Asia.
Mobile boosts e-commerce traffic
One of the most visible trends in the world of e-commerce is the unprecedented usage of mobile devices. At the start of 2024, smartphones accounted for nearly 80 percent of all retail website visits worldwide, and in turn, also generated the majority of online orders compared to desktops and tablets. As the adoption of mobile devices is progressing at a rapid pace, especially in regions that lack other digital infrastructure, mobile integration will continue to shape the shopping experience of the future. M-commerce is particularly popular in Asia, with countries like China or South Korea generating over 70 percent of their total online sales via mobile devices.
What do global digital shoppers have in common?
While online shoppers differ greatly depending on their respective regions around the world, there are general indicators that help with understanding basic digital consumer behavior. Leading marketplaces serve as a source of inspiration and the primary place to search for products online before the actual purchase. Even though the online shopping experience is less interactive than the in-store one, online shoppers appreciate the ease and flexibility of e-commerce. Regarding delivery preferences, having products shipped to parcel stations is becoming more popular, as this is often a more sustainable delivery system than home delivery. In the Business-to-Consumer (B2C) sphere, fashion and consumer electronics are among the top e-commerce verticals to date and contribute to the largest share of online retail sales.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Koen van Gelder Team Lead E-commerce 
Key insights
- Retail e-commerce sales worldwide
- 6.3tr USD
Detailed statistics
Global retail e-commerce sales 2014-2027
- E-commerce share of total global retail sales
- 20.1%
Detailed statistics
E-commerce as share of total retail sales worldwide 2021-2027
- Fastest growing retail e-commerce market by CAGR
- Turkey
Detailed statistics
E-commerce retail sales CAGR 2024-2029, by country
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Overview
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- Premium Statistic Global retail e-commerce revenue 2023, by region
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Overview
- Premium Statistic Global retail e-commerce revenue 2023, by region
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Total retail e-commerce revenue worldwide in 2023, by region (in billion U.S. dollars)
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E-commerce retail sales CAGR 2024-2029, by country
Retail e-commerce sales compound annual growth rate (CAGR) from 2024 to 2029, by country
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Global retail e-commerce sales 2014-2027
Retail e-commerce sales worldwide from 2014 to 2027 (in billion U.S. dollars)
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E-commerce as share of total retail sales worldwide 2021-2027
E-commerce as percentage of total retail sales worldwide from 2021 to 2027
- Premium Statistic Retail e-commerce sales growth worldwide 2017-2027
Retail e-commerce sales growth worldwide 2017-2027
Annual retail e-commerce sales growth worldwide from 2017 to 2027
- Premium Statistic Fastest-growing retail e-commerce countries 2023
Fastest-growing retail e-commerce countries 2023
Leading countries based on retail e-commerce sales growth in 2023
- Premium Statistic Domestic and cross-border e-commerce revenue share 2023, by country
Domestic and cross-border e-commerce revenue share 2023, by country
Distribution of domestic and cross-border e-commerce revenues in 2023, by country
Leading players
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- Basic Statistic Leading internet and online services companies worldwide 2023, by market cap
- Premium Statistic Leading vertical e-commerce companies worldwide 2023, by market cap
- Premium Statistic Leading online marketplaces worldwide 2023, by market cap
- Premium Statistic Value of leading e-commerce startup acquisitions 2024
- Basic Statistic Merchants where global shoppers made their latest cross-border purchase 2023
- Premium Statistic Top e-commerce marketplaces worldwide 2023, by gross merchandise value
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Leading players
- Basic Statistic Leading internet and online services companies worldwide 2023, by market cap
Leading internet and online services companies worldwide 2023, by market cap
Market cap of leading consumer internet and online service companies worldwide as of June 2023 (in billion U.S. dollars)
- Premium Statistic Leading vertical e-commerce companies worldwide 2023, by market cap
Leading vertical e-commerce companies worldwide 2023, by market cap
Market cap of leading vertical e-commerce companies worldwide as of June 2023 (in billion U.S. dollars)
- Premium Statistic Leading online marketplaces worldwide 2023, by market cap
Leading online marketplaces worldwide 2023, by market cap
Market cap of leading online marketplaces worldwide as of June 2023 (in billion U.S. dollars)
- Premium Statistic Value of leading e-commerce startup acquisitions 2024
Value of leading e-commerce startup acquisitions 2024
Value of the leading e-commerce startup acquisitions worldwide as of January 2024 (in billion U.S. dollars)
- Basic Statistic Merchants where global shoppers made their latest cross-border purchase 2023
Merchants where global shoppers made their latest cross-border purchase 2023
Online retailers from which global shoppers made their most recent cross-border purchase in 2023
- Premium Statistic Top e-commerce marketplaces worldwide 2023, by gross merchandise value
Top e-commerce marketplaces worldwide 2023, by gross merchandise value
Leading online marketplaces worldwide in 2023, by gross merchandise value (in billion U.S. dollars)
- Premium Statistic Social commerce platforms generating the most revenue worldwide 2024
Social commerce platforms generating the most revenue worldwide 2024
Highest revenue-generating platforms in social commerce worldwide in 2024 (in billion U.S. dollars)
Traffic and conversion
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- Premium Statistic Leading e-commerce and shopping websites worldwide 2023, based on visit share
- Premium Statistic Leading online marketplaces worldwide 2023, by monthly visits
- Premium Statistic Distribution of online purchases worldwide 2023, by channel
- Premium Statistic Quarterly global online shopper conversion rate 2024, by country and region
- Premium Statistic Global conversion rates in selected verticals 2024
- Premium Statistic Global online retail website visits and orders 2024, by device
Traffic and conversion
- Premium Statistic Leading e-commerce and shopping websites worldwide 2023, based on visit share
Leading e-commerce and shopping websites worldwide 2023, based on visit share
Most popular e-commerce and shopping websites worldwide in December 2023, based on share of visits
- Premium Statistic Leading online marketplaces worldwide 2023, by monthly visits
Leading online marketplaces worldwide 2023, by monthly visits
Most visited online marketplaces worldwide as of April 2023, by monthly traffic (in million visits)
- Premium Statistic Distribution of online purchases worldwide 2023, by channel
Distribution of online purchases worldwide 2023, by channel
Distribution of online purchases worldwide as of April 2023, by channel
- Premium Statistic Quarterly global online shopper conversion rate 2024, by country and region
Quarterly global online shopper conversion rate 2024, by country and region
Conversion rate of online shoppers worldwide from 1st quarter 2023 to 1st quarter 2024, by country and region
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Global conversion rates in selected verticals 2024
Online shopping conversion rate in selected verticals worldwide in 1st quarter 2024
- Premium Statistic Global online retail website visits and orders 2024, by device
Global online retail website visits and orders 2024, by device
Distribution of retail website visits and orders worldwide in 1st quarter 2024, by device
Shopping behavior
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- Premium Statistic Global online shopper per visit spend 2023, by category
- Premium Statistic Average number of products bought per e-commerce order worldwide 2024
- Premium Statistic Shopping cart abandonment rate worldwide 2022, by industry
- Premium Statistic Main sources for online shopping inspiration worldwide 2023
- Premium Statistic Leading channels for product search worldwide 2023
Shopping behavior
- Premium Statistic Global online shopper per visit spend 2023, by category
Global online shopper per visit spend 2023, by category
Average e-commerce spending per online shopper worldwide per visit in 4th quarter 2023, by category (in U.S. dollars)
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Shopping cart abandonment rate worldwide 2022, by industry
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Main sources for online shopping inspiration worldwide 2023
Leading sources of inspiration for online shoppers worldwide in 2023
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Leading channels for product search worldwide 2023
Leading channels for product search worldwide in 2023
Digital payment
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- Premium Statistic Most used payment methods in e-commerce worldwide in 2023, with a forecast for 2027
- Premium Statistic Quarterly number of PayPal active accounts worldwide 2010-2024
- Premium Statistic Quarterly number of PayPal payments 2014-2024
- Premium Statistic Quarterly GPV (gross payment volume) of Block (Square) payments 2015-2024, in USD
- Premium Statistic Top 10 countries worldwide based on number of buy now, pay later (BNPL) users 2022
- Basic Statistic Main reasons why consumers want to use crypto for shopping 2022
Digital payment
- Premium Statistic Most used payment methods in e-commerce worldwide in 2023, with a forecast for 2027
Most used payment methods in e-commerce worldwide in 2023, with a forecast for 2027
Transaction value and market share of payment methods in total e-commerce transaction value worldwide in 2023, with a forecast for 2027
- Premium Statistic Quarterly number of PayPal active accounts worldwide 2010-2024
Quarterly number of PayPal active accounts worldwide 2010-2024
Global user number of PayPal from 1st quarter 2010 to 1st quarter 2024
- Premium Statistic Quarterly number of PayPal payments 2014-2024
Quarterly number of PayPal payments 2014-2024
Number of payment transactions processed by PayPal from 1st quarter 2014 to 1st quarter 2024
- Premium Statistic Quarterly GPV (gross payment volume) of Block (Square) payments 2015-2024, in USD
Quarterly GPV (gross payment volume) of Block (Square) payments 2015-2024, in USD
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Main reasons why consumers want to use crypto for shopping 2022
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